Think Bike Week to promote motorcycle safety

Fire and rescue services across the country will be spearheading a motorcycle safety campaign this spring.

Co-ordinated by the National Fire Chiefs Council (NFCC), Think Bike Week gets underway on Friday (23 April) and sets out to highlight key safety messages, including the importance of bike maintenance and the wearing of proper kit.

Riders will also be encouraged to ‘brush up’ their riding skills at a time when many will be returning to riding after a significant break.

This includes through the Biker Down initiative – which gives riders an awareness of what to do if they are first at the scene of a motorcycle collision – and the police-led BikeSafe course, which aims to improve riding skills and reduce the risk of motorcyclists being involved in a collision.

Covid restrictions allowing, representatives from fire and rescue services are set to visit local motorcycle dealers, accessory retailers and meeting places to engage with riders.

The campaign culminates on 3 May.

Tony Crook, NFCC lead for road safety, said: “Motorcyclists are over-represented in collision and casualty statistics nationally. With increasing numbers of people taking to two wheels, our aim is to encourage riders to do all they can to stay safe.

“This campaign at the beginning of the motorcycling season is a great opportunity for all partners to deliver a range of safety messages across the UK.”

Other partner organisations that will be supporting the campaign include the National Police Chiefs Council, the Motorcycle Industry Association, Trading Standards England, Highways England, the National Young Riders Forum, RoSPA, IAM and the Motorcycle Action Group.

19 April 2021

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