University film lifts lid on why bikers crash
Road safety researchers at Nottingham Trent University have produced a thought-provoking educational film aimed at understanding why motorcyclists crash. Called Mental Models Intervention – Motorcyclists, the film looks at the reasons why bike riders are involved in a disproportionally high number of crashes on our roads, and offers suggestions for reducing them. It looks at...
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Take another look to save a life
TRANSPORT FOR LONDON has launched a major road safety campaign to protect motorcyclists by asking car, van and lorry drivers to ‘take another look’ for them before manoeuvring. The campaign comes on the back of research that found many drivers think motorcyclists ‘come out of nowhere’ when they are driving through London, when in fact...
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MAG Launches Expanded “Welcoming Roads” Framework
Four years ago, MAG launched the initial Welcoming Roads manifesto hoping to provoke serious debate about evidence-based road safety policy. The response? Near silence, as Vision Zero's ideological approach dominated the conversation. So we've gone back to the drawing board - not to give up, but to build something far more comprehensive. The result is...
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