MCIA helping riders to improve their skills and knowledge

More than six months on from its launch, a single web portal is helping riders looking to improve their riding skills and knowledge. 

The Elite Rider Hub, devised by the Motorcycle Industry Association (MCIA) contains details of nationally available post-test rider training schemes, with advice for riders and links to book training.

The MCIA says this approach is not only making it easier for riders to identify the most suitable post-test training opportunities, but it also benefitting road safety professionals who can sign post riders to the Elite Riders Hub, rather than finding and listing the numerous weblinks to different post-test training providers.

Launching the resource earlier this year, the MCIA said: “As an industry, we want to keep riders safe, however it is impossible for the sector to address the collisions that are caused by other road users.

“However, we can, and will, encourage riders to improve their skills and knowledge to keep themselves, and other road users as safe as possible.

“There have been many well thought out campaigns to increase demand for advanced training, both locally and nationally.

“However, the MCIA believes that by working with experts from a wide range of organisations, we can encourage riders to come forward to take additional training in much larger numbers.”

To help promote the website, the MCIA has produced a suite of media assets. For more information, email Karen Cole.

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